MARKETING TOOL

UTM Link Builder

Create a campaign tracking URL with consistent UTM parameters for analytics.

Build your UTM link

Website URL Full destination URL, including https://Campaign Source Where the traffic comes fromCampaign Medium Marketing channel or mediumCampaign Name Name of the campaignCampaign Term Optional keyword or audience termCampaign Content Optional ad, creative or link variant

Campaign URL

How the UTM link builder works

UTM parameters are tags added to a destination URL so analytics tools can identify the source, medium and campaign behind a visit. Use consistent naming so reports stay easy to compare.

utm_sourceTraffic source, such as google, facebook or newsletter

utm_mediumChannel, such as cpc, social or email

utm_campaignYour campaign name or promotion identifier

Tip: Use lowercase, consistent names such as facebook, social and summer_sale. Avoid changing naming conventions between campaigns.

Use this free UTM link builder to create consistent campaign tracking URLs for analytics and marketing reports.

Frequently asked questions

Which UTM parameters are required?

For practical campaign tracking, source, medium and campaign are the core fields. Term and content are optional and useful for keywords, audiences or creative variants.

Do UTM parameters affect the destination page?

Normally they do not change the page content. They are query parameters used for attribution and reporting, although a website can choose to read them for custom behavior.

Should I use spaces in UTM values?

Consistent lowercase names with underscores or hyphens are usually easier to manage. This builder safely URL-encodes the values you enter.