FINANCE TOOL

ROI Calculator

Calculate net profit and return on investment instantly. Enter your investment cost and total return below.

Calculate your ROI

Currency

Investment Cost Total amount investedTotal Return Total value or revenue received

Net Profit$250.00

ROI25.00%

Return Multiple1.25×

Your return is $250.00 above your investment cost.

How the ROI calculator works

ROI compares the net profit from an investment with the original investment cost. It is useful for comparing campaigns, projects, equipment purchases and other business investments.

Net ProfitTotal Return − Investment Cost

ROI(Net Profit ÷ Investment Cost) × 100

Return MultipleTotal Return ÷ Investment Cost

Example: If you invest 1,000 and receive 1,250 in total return, net profit is 250 and ROI is 25%.

Use this free ROI calculator to measure how efficiently an investment, campaign or business project performed.

Frequently asked questions

What does a positive ROI mean?

A positive ROI means the measured return is greater than the investment cost. A negative ROI indicates a loss for the values entered.

Can I use ROI for marketing campaigns?

Yes. Enter the campaign cost as the investment and the attributable return or revenue as the total return, while remembering that revenue-based ROI may not include every business cost.

What is a good ROI?

There is no universal target. A useful benchmark depends on the investment type, risk, time period, financing costs and alternatives available to the business.